Background


At LAUNCH, we take brands from concept to commerce! Our team lead creation of the Pretzel Crisps® brand from ideation to shelf gaining full distribution at Walmart and accelerating volume with cross-departmental placement from deli to front-end and the ultimate brand building location, salty snacks.

2012 ———————————— Present

LAUNCH delivered 

key seasonal promotions throughout the year


LAUNCH supported Pretzel Crisps through two acquisitions

Final Acquisition in 2012 by Snyder's-Lance, Inc. for $340M

As a client, we walk you through the entire brand-building process, from concept to commerce.