LAUNCH was the first sales team for American Beverage Marketers. More commonly known for their #1 non-alcoholic cocktail brand, Master of Mixes.

The LAUNCH team partnered with Master of Mixes as an extension of their brand team to expand the business at Walmart. The expansion was ahead of it's time offering an innovative assortment securing and growing new brand distribution at Walmart. The retail focused portfolio strategy accelerated cross box, seasonal and everyday opportunities piloting purees, margarita buckets and specialty cocktail mixes.



retail portfolio from two to over 15 SKUs

Became #1
National brand in non-alcoholic cocktail mixers

As a client, we walk you through the entire brand-building process, from concept to commerce.